The updated IPC Direct Marketing Guide 2018 provides an expert view on some of the most-discussed topics in the industry such as programmatic direct mail, the GDPR, geomarketing and the powerful combination of mail advertising and e-commerce. It includes an overview of best-in-class research on the mail medium and the mail awards. The report is publically available. You can view the chapters using the links below or download the full report in PDF.
more efficiency when a campaign included mail
higher effect on long-term memory than email